Mercedes-Benz GLT

In 2010 Mercedes challenged my team and I to create a direct mail launch piece that showed potential customers that they get all the features, functions, style and class of a Mercedes in a smaller mid-sized SUV. Our response was to show them while they are sitting in their kitchen flipping through the mail.

When you open this piece it actually unfolds to the exact length on the Mercedes GLK right in front of you. To the millimeter. Why? Because it’s Sized For Your Life.