EAS Sports Nutrition
Relaunching an icon sports nutrition brand
After several years of declining sales and lack of relevancy in the category we relaunched EAS as a brand that understands what it takes to be a competitive athlete. We focused on not just the physical strength but the mental commitment needed to totally transform.
Pro Football athlete, Larry Fitzgerald, is the embodiment of hard work and dedication. We blend calm introspective moments with high energy action to reinforce our belief that only through both mental and physical readiness can one truly transform.