Verizon #socialimprint
Verizon Made Fashion out of Social Conversation
During the Verizon Backstage Livestream at Fashion Rocks, we created the #socialimprint, the first digitally printed fabric stitched by social media. We partnered with renowned designer, Christian Siriano, to transform the #socialimprint into fashion.
On September 18th, Verizon unveiled Christian Siriano’s designs at the Gilded Lily in New York City. The one-of-a-kind #socialimprint dress and cape are now up for auction on Charitybuzz and all proceeds will be donated to Dress for Success
“Projects like this are what fashion is all about, it’s about taking risk, it’s about trying new things, and I think in the end it really turned out quite beautiful.”
“Verizon Weaves Together a (Literal) Fabric From Social Media Messages”
“Verizon Turning Your ‘Fashion Rocks’ Tweets Into an Outfit ”
“Social media conversation fuels real-time fabric design for Christian Soriano dress”
“Christian Soriano Debuts First Ever Social Imprint Garments with Verizon”
“Fashion Rocks: Gets Exclusive Details on Christian Soriano’s Innovative Social Fabric”
“Christian Soriano Designs Clothes out of Tweets”
Agency: mcgarrybowen
Client: Verizon
Group Creative Director:
Adam Kahn
Creative Director:
Peter Williams
Account Managing Director
Melissa Dunn
Planning Director
Natalie Puccio
Executive Digital Producer
Lindsay Molsen